Marketing Analytics Undergraduate Certificate online
Harness data and analytics in ways that help shape marketing performance. This certificate supplements any major, and courses from this program can be applied to most business majors.
Program Overview
Inform marketing decisions and strategy with a certificate in marketing analytics
In the online Marketing Analytics Undergraduate Certificate program, you’ll blend marketing strategy with quantitative and analytical expertise to prepare you for success in today’s data-driven business environment. Build a strong foundation in business math and statistics as you explore core marketing principles. As you progress through the four-course, fully online certificate program, you’ll gain hands-on experience with tools and techniques used to evaluate data and customer behavior. By the end of the program, you’ll be equipped to turn data into actionable insights and develop effective, results-driven marketing strategies.
You do not have to be a business major to gain this certificate, although courses from this program can be applied to most business majors.
The online Marketing Analytics Certificate prepares students to:
- Analyze the key role of data and analytics to inform marketing decisions and marketing strategy
- Use marketing research methods to identify, collect, and analyze data that can inform marketing decisions and strategy
- Develop marketing dashboards utilizing data visualization techniques, including the ability to create effective presentations that communicate insights to stakeholders
- Utilize analytics tools to conduct profitability analysis
- Analyze the key role of data and analytics to inform marketing decisions and marketing strategy
- Use marketing research methods to identify, collect, and analyze data that can inform marketing decisions and strategy
- Develop marketing dashboards utilizing data visualization techniques, including the ability to create effective presentations that communicate insights to stakeholders
- Utilize analytics tools to conduct profitability analysis
Career opportunities in marketing analytics:
- Marketing Analyst
- Consumer Insight Manager
- Marketing Coordinator
- Marketing Analyst
- Consumer Insight Manager
- Marketing Coordinator
Also available:
WP Online offers a diverse range of certificate programs. Explore all our online certificate programs.
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Tuition
How much does the Marketing Analytics Undergraduate Certificate program cost?
The online Marketing Analytics Certificate offers affordable tuition and financial aid to students who qualify.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| Marketing Analytics Undergraduate Certificate | $381 | $1,143 | $4,572 |
Tuition breakdown
Calendar
Dates and deadlines for the online program
William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall II | 11/2/26 | 10/11/26 | 10/14/26 | 10/23/26 | 10/28/26 | 12/20/26 | 7 weeks |
Now enrolling:
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Ready to take the rewarding path toward earning your degree online?
Admissions
Review the admission details for the online Marketing Analytics Certificate
At William Paterson University, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the certificate in marketing analytics online program, including what additional materials you need and where you should send them.
The requirements include:
- Online application
- Transcripts from all colleges and universities previously attended
- No GPA threshold
You must meet the following requirements for admission to this certificate online program:
- Official transcripts from each college attended or high school transcript if no prior college experience
- Complete online application and submit $50 application fee
- Official transcripts, test scores, and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mail address:
Office of Undergraduate Admissions and Enrollment Services
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470
Courses
Explore the certificate in marketing analytics program courses
For the certificate in marketing analytics online program, you must complete four courses.
*While some students will be able to complete the certificate within the stated 12 credits, others will need up to 4.5 additional credits if they did not complete coursework that serves as a prerequisite for the courses in the certificate program.
*Students without pre-requisite foundation courses may require additional credits.
