Bachelor of Arts in Public Relations online

In the twenty-first century, organizations are a central fact of human existence. This class provides an introduction to organizational communication, preparing students to understand and effectively participate in organizational life. The course surveys various aspects of organizational communication from an overview of theoretical frameworks to applications. Particular attention is paid to process, forms, and functions of organizational communication, and to contemporary organizational issues such as diversity, technology, and team work.

This course will explore various online and social platforms and teach the strategic approach to using the technological tools for communication and public relations. Students will examine real-world cases, explore the latest strategies for engaging audiences using various online platforms and learn the tactical use of core online and social platforms. Both theoretical foundations and practical applications of online/social communications will be studied. Students will create, run and evaluate a digital communication campaign for a selected product, service or organization. This is a technology intensive course.

This course provides background and practice in developing written communications important in the practice of public relations. Using a workshop format, the course emphasizes critical strategic thinking, planning, writing and targeting communications designed to influence specific audiences and stakeholders.

The course explores the concept(s) of corporate social responsibility (CSR), philanthropy and corporate strategy. Various real-world organizational CSR programs are analyzed to examine the scope and complexity of CSR and its impact on global and local business and society.

Through a comparison of numerous cultures, students explore the primary distinguishing characteristics of culture and identify strategies for relating their own culture to those of others. Emphasis is placed on an eclectic cultural design. The primary goal is to provide students with practical and theoretical knowledge and an understanding of intercultural communication in contemporary life situations.

This course focuses on designing and creating content for digital spaces. Students will learn to analyze and to write, both individually and collaboratively, in digital genres for various audiences. Students will explore methods of writing and editing for online publication, from site architecture analysis and design strategies to content development and line editing. Students will understand how the arrangement of content and the choice of digital genre impact writing effectiveness, and they will learn to use editing strategies and tools employed by professional writers in a wide range of digital situations. This course is UCC Writing Intensive and UCC Technology Intensive.

Introduces basic principles, policies, problems, and successful methods of business organization and management. Emphasizes management’s ability to analyze, plan, coordinate, and control the varied activities of production, personnel, finance, and marketing. Also examines social responsibility and environmental factors affecting business policy and operation.

Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.

Digital social media, such as Facebook, Twitter, Spotify, and YouTube, have become increasingly important elements of consumers’ daily routines and, as such, are attracting a growing level of attention by marketers. Social media change the nature of social interactions, which enables new ways for consumers to express positive as well as negative feelings and thoughts about a brand. Brands can use social media, either in the form of social network sites or company-owned pages, to not only establish powerful brand communities, but can also elevate their after-sale service via social media through individualized consumer communications. Social networks lead to a substantially accelerated diffusion of information and thus require a different handling with more-active-than-ever customers. The course is designed to help students understand and assess brands’ successful or unsuccessful practices of social media marketing by focusing on uses and applications of social media marketing. Thus, it takes an applied approach to social networks and social media platforms. Students in this course will develop the relevant knowledge about social media platforms through practices, demonstrations, and analyses of social media business applications.