Digital Marketing Certificate online

Discover the latest marketing tools and strategies that can deliver favorable results.

Apply by: 10/12/21
Start class: 11/1/21

Program Overview

Become familiar with our Digital Marketing Certificate online program

$4,275 Total Tuition
As few as 6 months Duration
9 Credit Hours

Stand out in the fast-growing digital marketing field with the in-demand knowledge and skills you'll gain in our Digital Marketing Certificate online program. You will study trends in consumer satisfaction, e-commerce business models, digital marketing methods and analytical techniques for effective marketing strategies. Choose an elective in this certification for digital marketing that aligns with your area of interest or expertise.

This AACSB-accredited online certificate program from William Paterson University is taught by experienced and supportive faculty. Innovative coursework covers important topics that add value to your current role or grow your career or business. You can also prepare for graduate studies and apply credit hours earned through this digital marketing certificate online toward one of the specialized MBA programs at WP, saving you time and money.

In this program, you will learn:

  • The underpinnings of modern marketing strategy and cutting-edge approaches in the required courses
  • How to sharpen your skills in an advanced course of your choice
  • The underpinnings of modern marketing strategy and cutting-edge approaches in the required courses
  • How to sharpen your skills in an advanced course of your choice
$4,275 Total Tuition
As few as 6 months Duration
9* Credit Hours

William Paterson University’s Cotsakos College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Need More Information?

Call 833-960-0139

Call 833-960-0139

Tuition

Easy-on-your-budget, pay-as-you go tuition

The Digital Marketing Certificate online program from William Paterson University features affordable tuition and pay-by-the-course convenience.

Tuition breakdown:

$4,275 Total Tuition
$475 Per Credit Hour

Tuition breakdown:

$4,275 Total Tuition
$475 Per Credit Hour

Calendar

Keep track of upcoming deadlines

Ideal for working professionals, William Paterson University online certificate programs are delivered in a flexible format with accelerated coursework and six start dates each year.

Now enrolling:

10/12/21 Apply Date
11/1/21 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall II11/1/2110/12/2110/18/2110/26/2110/28/2112/19/217 weeks
Spring I1/24/221/3/221/9/221/18/221/20/223/13/227 weeks
Spring II3/21/223/1/223/7/223/15/223/17/225/8/227 weeks
Summer I5/16/224/26/225/2/225/10/225/12/227/3/227 weeks
Summer II7/11/226/21/226/27/227/5/227/7/228/28/227 weeks
Fall I9/6/228/16/228/22/228/30/229/1/2210/23/227 weeks
Fall II10/31/2210/11/2210/17/2210/25/2210/27/2212/18/227 weeks

Now enrolling:

10/12/21 Apply Date
11/1/21 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Learn about our admission criteria

We offer a streamlined admission process for the Digital Marketing Certificate online program to help you get started right away. Please read the admission requirements, including what additional materials you need and where you should send them.

The requirements include:

  • Undergraduate degree from an accredited institution
  • Transcripts from all colleges and universities previously attended
  • GPA of 2.75 or higher

You must meet the following requirements for admission to this certificate online program:

  • Submit online application and $50 application fee
  • Bachelor's degree from an accredited university
  • Professional resume detailing educational and work experience
  • Minimum 2.75 GPA OR a master’s degree from an accredited institution
  • Official transcripts from all colleges and universities attended

Official transcripts, tests scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

Topics you'll study in your Digital Marketing Certificate online program

For the Digital Marketing Certificate online program, you must complete six credit hours of core courses and three credit hours of electives. All courses are seven weeks in length.

Duration: 7 weeks
Credit Hours: 3
The purpose of this course is to provide a foundation for issues related to consumer satisfaction. The major focus of the course is on consumers’ psychological processes. In addition, social, cultural, and sub-cultural influences on behavior are considered. Topics include the processing of marketing information, product knowledge, attitudes, and persuasion; individual, family, and organizational decision-making; group influences; and social marketing issues. Ethical and global dimensions of consumer behavior issues related to consumer satisfaction are embedded within the course content. An emphasis is placed on the student: (1) developing a coherent theory-based view of the consumer’s abilities and shortcomings, and (2) being able to apply this knowledge to alternative marketing scenarios.
Duration: 7 weeks
Credit Hours: 3
The main objective of the course is to help participants understand and evaluate ecommerce business models and digital marketing methods from a variety of perspectives such as business analysts, consumers, entrepreneurs and investors. The specific objectives for student learning under the broad goals are to understand digital trends and disruptive technologies and understand their impacts on customer preferences and the competitive environment; to comprehend digital business strategy and the lead roles of marketing in implementing digital business initiatives. In this course there will be a specific focus on value creation in B2B, B2C, C2C markets; to understand how digital technologies can be used to create customer value, within the bounds of the ethical and legal environment; to apply key frameworks and methods to solve digital business problems; to utilize a participant centered learning approach to critically analyze technology issues and develop innovative solutions.
Pick one of three
Duration: 7 weeks
Credit Hours: 3
This course is designed to provide a useful conceptual framework as well as analytical techniques that can be applied in developing effective marketing strategies in the era of Big Data. The key areas of marketing analytics focus on product analytics, pricing management, customer analytics, and web analytics. Specific topics to be covered include market segmentation, assessing value to the customer, customer lifetime value, social media analytics, and related topics.
Duration: 7 weeks
Credit Hours: 3
This course explores business analytics concepts and applications aimed at improving business performance. The course focuses on the three facets of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics. An integral part of business analytics is the use of IT tools to support the collection and analysis of data, and converting it into actionable knowledge in the context of organization decision-making and problem-solving. As such the students will learn problem analysis and formulation, data modeling, and the application of various spreadsheet tools.
Duration: 7 weeks
Credit Hours: 3
This course examines the role of and presents a methodological foundation for marketing research in the firm. Topics covered include the role of research in managerial decision-making, global and ethical dimensions, sources of secondary data, different research strategies and designs, data collection procedures, sampling issues, basic and more advanced data analysis techniques using a standard computer statistical analysis package, and the research report for market research. Special emphasis is given to building the set of skills necessary for designing, interpreting, and reporting market research.

*While some students will be able to complete the certificate within the stated 9 credits, others will need up to 4.5 additional credits if they did not complete coursework that serves as prerequisite for the courses in the certificate program.

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