Bachelor of Science in Marketing online

Prepare for a career bringing together consumers and the businesses they trust and rely on through the power of marketing.

Apply by: 10/12/21
Start class: 11/1/21

Program Overview

See what the online bachelor’s degree in marketing program can do for you

$350 Per Credit Hour
120* Credit Hours

Prepare for a career bringing together consumers and the businesses they trust and rely on through the power of marketing. Develop competencies in customer engagement and business fundamentals with this bachelor’s degree in marketing online.

This bachelor’s in marketing is designed to develop analytical, critical reasoning, and communication skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of how cultural differences, quality concerns, ethical and sustainability issues, and disruptive technologies impact the global marketplace.

Students will take a deep dive into courses that explore marketing research, consumer behavior, pricing, and social media and digital marketing to be able to effectively provide customer insights and creative value to their employers.

Graduates of the BS - Marketing program will:

  • Demonstrate the ability to critically evaluate and communicate a marketing program including consideration of ethical implications
  • Apply knowledge of the consumer behavior processes to develop market segmentation, targeting and positioning strategies, and an appropriate marketing mix
  • Conduct domestic and international marketing research including questionnaire design, sample size determination, statistical analysis, and research report development and writing
  • Implement a social media strategy to create online trust, ensure privacy, and safeguard customer security
  • Demonstrate the ability to critically evaluate and communicate a marketing program including consideration of ethical implications
  • Apply knowledge of the consumer behavior processes to develop market segmentation, targeting and positioning strategies, and an appropriate marketing mix
  • Conduct domestic and international marketing research including questionnaire design, sample size determination, statistical analysis, and research report development and writing
  • Implement a social media strategy to create online trust, ensure privacy, and safeguard customer security

Also available:

William Paterson University offers a variety of specialized bachelor's degrees. Check out all of our online undergraduate programs.

$350 Per Credit Hour
120* Credit Hours
Need More Information?

Call 833-960-0139

Call 833-960-0139

Tuition

Budget-friendly tuition can be paid as you go at WP

Online undergraduate programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$350 Per Credit Hour

Tuition breakdown:

$350 Per Credit Hour

Calendar

Plan ahead to meet upcoming deadlines

William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

10/12/21 Apply Date
11/1/21 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall II11/1/2110/12/2110/18/2110/26/2110/28/2112/19/217 weeks
Spring I1/24/221/3/221/9/221/18/221/20/223/13/227 weeks
Spring II3/21/223/1/223/7/223/15/223/17/225/8/227 weeks
Summer I5/16/224/26/225/2/225/10/225/12/227/3/227 weeks
Summer II7/11/226/21/226/27/227/5/227/7/228/28/227 weeks
Fall I9/6/228/16/228/22/228/30/229/1/2210/23/227 weeks
Fall II10/31/2210/11/2210/17/2210/25/2210/27/2212/18/227 weeks

Now enrolling:

10/12/21 Apply Date
11/1/21 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

All you need to know to apply to WP

At WP, we've streamlined the admission process to help you get started quickly. Please note all requirements for admission to the bachelor’s degree in marketing online program, including required documents and where to send them.

The requirements include:

  • Online application
  • Transcripts from all colleges and universities previously attended
  • Minimum 2.0 GPA

You must meet the following requirements for admission to this BS online program:

  • Cumulative GPA of 2.0 or higher on a 4.0 scale
  • Official transcripts from each college attended or high school transcript if no prior college experience
    o Applicants must be at least two years post high school to enroll in our WP Online accelerated programs.
  • Complete online application and submit $50 application fee

Official transcripts, test scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Undergraduate Admissions and Enrollment Services
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

Take a look at the online degree program in marketing curriculum

For the Bachelor of Science in Marketing online, you must complete 39 credit hours of core business courses, 15 credit hours of core marketing courses, and six credit hours of business electives. Additional University Core Curriculum and elective credits will be required to complete the 120-credit BS degree. You may transfer up to 90 approved credit hours to decrease cost and time to completion.

Students must complete the following courses.
Duration: 7 weeks
Credit Hours: 3
Introductory course in the fundamental principles of accounting, the theory of debit and credit, account classification, preparation of working papers, adjusting, closing, reversing entries, and preparation of basic financial statements. Use of spreadsheet and word processing computer applications.
Duration: 7 weeks
Credit Hours: 3
Introduces basic concepts of cost accounting and the use of accounting as a decision-making tool for management.
Duration: 7 weeks
Credit Hours: 3
This course discusses the basic economic principles related to the behavior of individual agents. the main topics include the following: 1) Opportunity Cost, 2) Demand and supply analysis, 3) consumer theory, 4) Production and costs, 5) Profit maximization, 6) Market structure ( perfect comptetition , monopoly, monoplistic competition, and oligopoly), 7) Market failure and the distribution of income ad 8) International trade and exchange rates.
Duration: 7 weeks
Credit Hours: 3
Included in this course are the topics of descriptive statistics (collection and presentation of data, frequency distributions, measures of central tendency, dispersion, and skewness);sampling and probability; and an introduction to statistical inference.
Duration: 7 weeks
Credit Hours: 3
This course is a continuation of ECON 2100 Business Statistics I. Topics covered include one-sample and two-sample tests of hypothesis, ANOVA, simple and multiple linear regression, and nonparametric methods such as Chi-square applications and the analysis of ranked data. Optional topics are index numbers, time series and forecasting, quality control, and an introduction to decision theory.
Duration: 7 weeks
Credit Hours: 3
A study of the basic principles and practices of the financial management of private business corporations. The course provides an operational framework for financial analysis, planning, and forecasting, along with profit analysis and financial control for today’s business world
Duration: 7 weeks
Credit Hours: 3
Designed to familiarize students with the legal system with particular emphasis on the court system and administrative agents. Also includes examination of substantive areas such as antitrust, bankruptcy, corporate law, partnership, and securities regulations.
Duration: 7 weeks
Credit Hours: 3
Introduces basic principles, policies, problems, and successful methods of business organization and management. Emphasizes management’s ability to analyze, plan, coordinate, and control the varied activities of production, personnel, finance, and marketing. Also examines social responsibility and environmental factors affecting business policy and operation.
Duration: 7 weeks
Credit Hours: 3
This course is an overview of information systems at different levels of an organization. It addresses current technology, its impact on organizations, and its management. The evolving role of information systems and related technology within a business organization is also studied. The learning process is enhanced by means of critically studying and analyzing, with the support of information technologies, real business cases.
Duration: 7 weeks
Credit Hours: 3
This course is designed to increase awareness of values, ethics, beliefs and attitudes, and how they relate to issues of sustainability. It will pay special attention to the manner in which corporations can become agents of injustice and inequality in society, and conversely, how they can be transformed by individual actors and by institutional reforms. This course will also analyze sustainability at the institutional level, focusing on socially and structurally imbedded nature of corporate actions. this is a Writing Intensive Course.
Duration: 7 weeks
Credit Hours: 3
Techniques and methods employed by managers to plan and control manufacturing and other operating systems are emphasized. Application of quantitative methods and various analytical techniques are stressed for operating system design, planning, control, problem solutions, productivity, inventory, scheduling, quality and capacity management, control system development, new technology evaluation and transportation problems.
Duration: 7 weeks
Credit Hours: 3
This three credit course represents a case study approach to business decision-making that integrates functional and organizational disciplines. It examines a series of complex industrial situations in depth to determine, in each instance, the strategy and policies a firm should follow for its long-run survival. Some sections of this course are writing intensive
Duration: 7 weeks
Credit Hours: 3
Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.
Students must complete the following courses.
Duration: 7 weeks
Credit Hours: 3
A comprehensive examination of the problems and opportunities of international marketing. Provides for in-depth study of international marketing decision requirements, including strategic planning, cultural analysis, and other related topics.
Duration: 7 weeks
Credit Hours: 3
The purpose of this course is to understand how people function as consumers. This knowledge is indispensable to marketing managers as they make decisions concerning what products to offer, how to distribute them, and how to communicate with consumers. The major focus of the course is on consumers’ psychological processes. In addition, the broader social, cultural, and sub-cultural influences on behavior are considered.
Duration: 7 weeks
Credit Hours: 3
Marketing research as a tool of marketing management, emphasizing the role of research in planning, organizing, and controlling marketing activities. Various analytical tools for marketing research are examined and their application to practical marketing problems is illustrated.
Duration: 7 weeks
Credit Hours: 3
Integrates marketing theories to develop solutions to marketing problems. Topics include the identification and selection of marketing opportunities, analysis of market potential, preparation of demand forecasts, formulation of competitive strategy, design and evaluation of marketing plans and programs, and decision analysis with the aid of simulation. Context includes services, not-for-profit sector, and global and emerging markets.
Duration: 7 weeks
Credit Hours: 3
Explores the basic concepts and key critical skills involved in between the organizational representative and the client, including the psychology of bargaining. Applies negotiation strategies and tactics in a variety of business environments, with an emphasis on collaborative and competitive styles of negotiating. Seminar-style course with multiple bargaining simulations throughout the semester.
Students must complete the following courses.
Duration: 7 weeks
Credit Hours: 3
The course entails the study of core web marketing concepts and digital marketing strategies. Topics include disruptive technologies, networks, social media, affiliate marketing, online advertising, search engine marketing, and web analytics. The course adopts a strategic marketing approach to help students understand the value creation principles underlying various new digital business models and monetization. Students implement live web projects in which they learn and apply concepts such as digital curation, content creation, keywords advertising, and search engine optimization. The course emphasizes ethical approaches to safeguarding and protecting the privacy of consumers and other stakeholders for the implementation of digital marketing initiatives.
Duration: 7 weeks
Credit Hours: 3
Digital social media, such as Facebook, Twitter, Spotify, and YouTube, have become increasingly important elements of consumers’ daily routines and, as such, are attracting a growing level of attention by marketers. Social media change the nature of social interactions, which enables new ways for consumers to express positive as well as negative feelings and thoughts about a brand. Brands can use social media, either in the form of social network sites or company-owned pages, to not only establish powerful brand communities, but can also elevate their after-sale service via social media through individualized consumer communications. Social networks lead to a substantially accelerated diffusion of information and thus require a different handling with more-active-than-ever customers. The course is designed to help students understand and assess brands’ successful or unsuccessful practices of social media marketing by focusing on uses and applications of social media marketing. Thus, it takes an applied approach to social networks and social media platforms. Students in this course will develop the relevant knowledge about social media platforms through practices, demonstrations, and analyses of social media business applications.
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