Master of Business Administration with a concentration in Sales Strategy online

Globalization and big data have turned the art of sales into a science. Gain the quantitative expertise to develop analytics-based strategies and solutions and rise as an in-demand leader.

Apply by: 1/2/23
Start class: 1/23/23

Program Overview

Learn about the Sales Strategy MBA online.

$14,835 Total Tuition
As few as 12 months Duration
30* Credit Hours

Explore how the art of sales has evolved into a strategic science, with quantitative analytics driving growth in the global marketplace, in this AACSB-accredited program. The online Master of Business Administration with a concentration in Sales Strategy from WP Online is a comprehensive leadership program that focuses on key components to design, implement, and grow a successful revenue-building function within an organization.

In this online MBA for sales professionals, you will learn how to employ critical reasoning and advanced analytics to make strategic sales and marketing decisions, using data visualization for effective presentations. Gain a thorough understanding of sales force organizational structures, the sales cycle, and strategic tactics to achieve revenue goals.

As a graduate of this program, you will be able to:

  • Execute strategic sales planning, including sales force organizational structure, tactics for revenue planning, and global strategic selling
  • Understand the use of data analytics, data visualization, and leveraging of analytical tools in determining sales decisions
  • Manage and motivate across the organization, including upward in the management hierarchy, to achieve sales management goals
  • Mobilize organizational change using influence, persuasion, and strategic sales leadership skills
  • Utilize marketing strategies and analytical skills to make informed sales and marketing decisions
  • Execute strategic sales planning, including sales force organizational structure, tactics for revenue planning, and global strategic selling
  • Understand the use of data analytics, data visualization, and leveraging of analytical tools in determining sales decisions
  • Manage and motivate across the organization, including upward in the management hierarchy, to achieve sales management goals
  • Mobilize organizational change using influence, persuasion, and strategic sales leadership skills
  • Utilize marketing strategies and analytical skills to make informed sales and marketing decisions

Career opportunities:

  • Director of Sales Strategy
  • Sales Strategy Analyst
  • Vice President of Sales
  • Market Research Analyst
  • Marketing Director
  • Director of Sales Strategy
  • Sales Strategy Analyst
  • Vice President of Sales
  • Market Research Analyst
  • Marketing Director

Also available:

William Paterson University offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.

$14,835 Total Tuition
As few as 12 months Duration
30* Credit Hours

William Paterson University’s Cotsakos College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Need More Information?

Call 833-960-0139

Call 833-960-0139

Tuition

Keep your budget in balance with our low-cost tuition.

MBA online programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$14,835 Total Tuition
$494.50 Per Credit Hour

Tuition breakdown:

$14,835 Total Tuition
$494.50 Per Credit Hour

Calendar

Review important dates and deadlines.

William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

1/2/23 Apply Date
1/23/23 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall II10/31/2210/11/2210/17/2210/24/2210/26/2212/18/227 weeks
Spring I1/23/231/2/231/9/231/16/231/18/233/12/237 weeks
Spring II3/20/232/28/233/6/233/13/233/15/235/7/237 weeks
Summer I5/15/234/25/235/1/235/8/235/10/237/2/237 weeks
Summer II7/10/236/20/236/26/237/3/237/6/238/27/237 weeks
Fall I9/5/238/15/238/21/238/28/238/30/2310/22/237 weeks
Fall II10/30/2310/10/2310/16/2310/23/2310/25/2312/17/237 weeks

Now enrolling:

1/2/23 Apply Date
1/23/23 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Note these important dates and deadlines for the Sales Strategy MBA online.

At William Paterson University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA with a concentration in Sales Strategy online, including what additional materials you need and where you should send them.

The requirements include:

  • Undergraduate degree from an accredited institution
  • Transcripts from all colleges and universities previously attended
  • GPA of 2.75 or higher
  • Resume detailing professional experience

You must meet the following requirements for admission to this MBA online program:

  • Submit online application and $50 application fee
  • Bachelor's degree from an accredited university
  • Professional resume detailing educational and work experience
  • Cumulative undergraduate GPA of 3.0 or higher OR
    • Cumulative undergraduate GPA of 2.75+ with 2 years of work experience in a professional supervisory capacity OR
    • Cumulative undergraduate GPA of 2.75+ and a minimum score of 500 on the Graduate Management Admission Test (GMAT) or a minimum score of a 152 verbal and a 152 quantitative on the Graduate Record Examinations (GRE)
  • Official transcripts from all colleges and universities attended

Official transcripts, test scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

See the topics you’ll study in the Sales Strategy MBA online.

For the MBA with a concentration in Sales Strategy online, you must complete 15 credit hours of core courses (including a capstone course) and 15 credit hours of concentration courses. Students without a “B” or better in pre-requisite undergraduate business foundation courses may be required to complete up to nine additional credits; students can start the MBA core while taking these courses.

Students without a “B” or better in pre-requisite undergraduate business foundation courses may be required to complete up to nine additional credits; students can start the MBA core while taking these courses.
Duration: 7 weeks
Credit Hours: 1.5
This course provides students with an introduction to basic accounting fundamentals and skills necessary to analyze financial information of firms from a decision-maker perspective. Financial information is presented in the form of financial statements, principally, the income statement, balance sheet, statement of retained earnings, and cash flow statement. We will discuss how accountants organize the results of business transactions and report them to external users who will then use the reports to make decisions.
Duration: 7 weeks
Credit Hours: 1.5
This course will help students to develop a comprehensive analysis of the micro and macroeconomic forces that shape and modify our economy. Supply and Demand, Revenue and Cost, wages, employment, regulations and taxation are discussed as they affect production, consumption, investment, trade, prices, quantities, profits, inequality, and the economy as a whole.
Duration: 7 weeks
Credit Hours: 1.5
A study of the basic principles and practices of financial management of private (as opposed to government owned or affiliated) business operations. The principles and models discussed in the course can be equally applied to publicly listed companies as well as privately owned ones. This course includes an operational framework for financial analysis, financial planning including capital budgeting, along with valuation analysis and cost of capital. The basic framework of analysis used is that of risk and return, emphasizing that the objective of the firm is to maximize shareholder return, subject to satisfying societal and other stakeholder concerns.
Duration: 7 weeks
Credit Hours: 1.5
The main objective of this course is to introduce the basic statistical concepts and tools in order to form the foundation through which students can analyze data used for decision-making. The course is application-oriented and focuses on topics that are useful in business and industry such as descriptive statistics, probability, conceptual modeling, and problem formulation and decision analysis. The course prepares students to develop an understanding of how to deal with new trends in the industry such as big data and data mining.
Duration: 7 weeks
Credit Hours: 1.5
This course takes a broad-based look at management and organizations in order to provide students with the building blocks needed for more advanced classes in the program. It exposes students to the history of management thought and to some of the most influential organizational theories. It uses insights from multiple disciplines such as economics, sociology, anthropology, psychology, and political economy and offers frameworks for analyzing modern organizations and current managerial practices. The course concludes with a discussion of contemporary issues in management.
Duration: 7 weeks
Credit Hours: 1.5
Marketing is viewed as a system designed to create, capture, distribute, and communicate value to consumers and businesses. The course emphasizes the managerial approach to developing marketing strategy through analyses of business conditions, customers, and competitors. Emphasis is given to understanding buyer motivations, behaviors, and contexts as the basis for marketing decisions.
Duration: 7 weeks
Credit Hours: 3
The course studies strategic management from the perspective of environmental sustainability, with an emphasis on the impact of innovation on corporate social responsibility. Sustainable Strategic Management refers to strategic management policies and processes that seek competitive advantages consistent with a core value of environmental sustainability. Firms that pursue sustainable strategic management base the formulation, implementation, and evaluation of their strategies on an analysis of the ecological issues they face, the values they hold that support sustainability, and the ecological interests of their stakeholders.
Duration: 7 weeks
Credit Hours: 3
This course explores business analytics concepts and applications aimed at improving business performance. The course focuses on the three facets of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics. An integral part of business analytics is the use of IT tools to support the collection and analysis of data, and converting it into actionable knowledge in the context of organization decision-making and problem-solving. As such the students will learn problem analysis and formulation, data modeling, and the application of various spreadsheet tools.
Duration: 7 weeks
Credit Hours: 3
Managers need resources to succeed, and successful managers tend to negotiate well to give themselves the best chance to succeed. They negotiate with customers and suppliers for better prices, and they negotiate with internal functions to get better support and key resources to deliver value to both internal and external stakeholders. As managers move up the corporate ladder, they negotiate with their team members for better commitment and they negotiate with their superiors for domain independence. This course will focus on managers’ need to influence others, manage conflict, and negotiate agreements in a wide range of business scenarios both within and outside the organization. Students will be introduced to basic theories of negotiation, practices and frameworks of negotiation. Students will be provided with opportunities to reshape their understanding of negotiation, discover their own negotiation styles, and apply negotiation principles to critical issues. The course takes a view that negotiation is also a life skill that comes in handy in career growth and addresses the managers need to understand that influencing often occurs without formal power or authority. The course uses a combination of lectures, discussions, role-play exercises, cases, and exams.
Duration: 7 weeks
Credit Hours: 3
This course deals with the environment in which international business is conducted, including economic and financial relations, environmental and strategic factors that affect business operations within different nations. Topics include international trade, the balance of payment, exchange rate determination, hedging of foreign exchange exposure, tariffs and other trade restrictions, economic development, economic integration, and international economic organizations within different nations. Also reviewed are the economic, political and cultural conditions that influence international business.
Duration: 7 weeks
Credit Hours: 3
Students may choose to investigate an issue at their place of work, undertake research that will lead them to new fields, or create proposals for business models or start-ups. The capstone experience will provide students with direct exposure into various industries and also serve as a basis for planning and advancement. Finally, the course will also help MBA candidates establish their professional identities through reflective assignments and self-assessments as guided by their instructor. The course is taken in the MBA student’s last semester, or after completing the majority of courses.
Duration: 7 weeks
Credit Hours: 4
Course will provide an understanding of data and analytics and the role analytics plays in successful decision making in sales. The course will provide a foundational knowledge in different type of analytics, the different steps involved in analytics, the way data and information can be represented in databases, tools used in analysis, visualization of data. The course will also focus on leveraging these tools to craft presentations to senior executives.
Duration: 7 weeks
Credit Hours: 4
Strategic Sales Planning and Development assesses and examines essential principles of sales strategy and tactics for revenue planning and managing the sales cycle, strategy and processes in a global marketplace. Participants will assess, research, and report on real world strategic selling issues including salesforce organizational structure and sales policies, ethical conflicts, legal issues, and topics related to interpersonal aspects of selling skills and style as influencers of sales productivity and achieving revenue goals.
Duration: 7 weeks
Credit Hours: 4
Course will develop an in depth and applied understanding of both the strategic and interpersonal processes required to develop a successful proactive sales culture within diverse types of businesses. The planning, problem solving, interpersonal and communication skills, goal setting and accountability/measurement processes used by successful sales leaders will be researched, discussed and evaluated. Course focus will include establishing a vision for the sales organization and developing the individual characteristics and skills required to manage and motivate followers, manage across the organization and up the management hierarchy to achieve sales management goals.
Duration: 7 weeks
Credit Hours: 3
Marketing strategy is a top management responsibility that encompasses financial, strategic management, and marketing research and analytics perspectives. The course will provide students the opportunity to develop and refine their analytical skills to make informed marketing decisions. The course will help develop critical reasoning and improve decision-making skills through the case study process. The marketing concept will be utilized to help understand how marketing strategy is developed, implemented, and monitored. Special emphasis will be given to understanding the role and importance of ethics and corporate social responsibility for marketing practice. The course will also examine the role of innovation and its link to profitability and sustainability in today’s intensely competitive business environment.

*Students without pre-requisite foundation courses may require additional credits.

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