Bachelor of Science in Marketing online

A study of algebraic and transcendental functions, including their properties and graphs with a focus on applications to business. Topics include algebraic fundamentals, equations and inequalities, polynomial functions and graphs, exponential and logarithmic functions and mathematics of finance.

Introductory course in the fundamental principles of accounting, the theory of debit and credit, account classification, preparation of working papers, adjusting, closing, reversing entries, and preparation of basic financial statements. Use of spreadsheet and word processing computer applications.

Introduces basic concepts of cost accounting and the use of accounting as a decision-making tool for management.

This course discusses the basic economic principles related to the behavior of individual agents. the main topics include the following: 1) Opportunity Cost, 2) Demand and supply analysis, 3) consumer theory, 4) Production and costs, 5) Profit maximization, 6) Market structure ( perfect comptetition , monopoly, monoplistic competition, and oligopoly), 7) Market failure and the distribution of income ad 8) International trade and exchange rates.

Included in this course are the topics of descriptive statistics (collection and presentation of data, frequency distributions, measures of central tendency, dispersion, and skewness); sampling and probability, and an introduction to statistical inference.

This course is a continuation of ECON 2100 Business Statistics I. Topics covered include one-sample and two-sample tests of hypothesis, ANOVA, simple and multiple linear regression, and nonparametric methods such as Chi-square applications and the analysis of ranked data. Optional topics are index numbers, time series and forecasting, quality control, and an introduction to decision theory.

A study of the basic principles and practices of the financial management of private business corporations. The course provides an operational framework for financial analysis, planning, and forecasting, along with profit analysis and financial control for today’s business world.

Designed to familiarize students with the legal system with particular emphasis on the court system and administrative agents. Also includes examination of substantive areas such as antitrust, bankruptcy, corporate law, partnership, and securities regulations.

Introduces basic principles, policies, problems, and successful methods of business organization and management. Emphasizes management’s ability to analyze, plan, coordinate, and control the varied activities of production, personnel, finance, and marketing. Also examines social responsibility and environmental factors affecting business policy and operation.

This course is designed to increase awareness of values, ethics, beliefs and attitudes, and how they relate to issues of sustainability. It will pay special attention to the manner in which corporations can become agents of injustice and inequality in society, and conversely, how they can be transformed by individual actors and by institutional reforms. This course will also analyze sustainability at the institutional level, focusing on socially and structurally imbedded nature of corporate actions. This is a writing intensive course.

Techniques and methods employed by managers to plan and control manufacturing and other operating systems are emphasized. Application of quantitative methods and various analytical techniques are stressed for operating system design, planning, control, problem solutions, productivity, inventory, scheduling, quality and capacity management, control system development, new technology evaluation, and transportation problems.

This three credit course represents a case study approach to business decision-making that integrates functional and organizational disciplines. It examines a series of complex industrial situations in depth to determine, in each instance, the strategy and policies a firm should follow for its long-run survival. Some sections of this course are writing intensive.

Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.

This course is an overview of information systems at different levels of an organization. It addresses current technology, its impact on organizations, and its management. The evolving role of information systems and related technology within a business organization is also studied. The learning process is enhanced by means of critically studying and analyzing, with the support of information technologies and real business cases.

The course entails the study of core web marketing concepts and digital marketing strategies. Topics include disruptive technologies, networks, social media, affiliate marketing, online advertising, search engine marketing, and web analytics. The course adopts a strategic marketing approach to help students understand the value creation principles underlying various new digital business models and monetization. Students implement live web projects in which they learn and apply concepts such as digital curation, content creation, keywords advertising, and search engine optimization. The course emphasizes ethical approaches to safeguarding and protecting the privacy of consumers and other stakeholders for the implementation of digital marketing initiatives.

Digital social media, such as Facebook, Twitter, Spotify, and YouTube, have become increasingly important elements of consumers’ daily routines and, as such, are attracting a growing level of attention by marketers. Social media change the nature of social interactions, which enables new ways for consumers to express positive as well as negative feelings and thoughts about a brand. Brands can use social media, either in the form of social network sites or company-owned pages, to not only establish powerful brand communities, but can also elevate their after-sale service via social media through individualized consumer communications. Social networks lead to a substantially accelerated diffusion of information and thus require a different handling with more-active-than-ever customers. The course is designed to help students understand and assess brands’ successful or unsuccessful practices of social media marketing by focusing on uses and applications of social media marketing. Thus, it takes an applied approach to social networks and social media platforms. Students in this course will develop the relevant knowledge about social media platforms through practices, demonstrations, and analyses of social media business applications.

Covers the theory, techniques, and management of physical supply and distribution. Emphasis is placed on organization, route structure, equipment management, scheduling, control operations, inventory management, and other macro- and micro-logistics. Students must deal with U.S. government regulations, industry trends and relations, technological development, and corporate strategy.

A comprehensive examination of the problems and opportunities of international marketing. Provides for in-depth study of international marketing decision requirements, including strategic planning, cultural analysis, and other related topics.

The purpose of this course is to understand how people function as consumers. This knowledge is indispensable to marketing managers as they make decisions concerning what products to offer, how to distribute them, and how to communicate with consumers. The major focus of the course is on consumers’ psychological processes. In addition, the broader social, cultural, and sub-cultural influences on behavior are considered.

Marketing research as a tool of marketing management, emphasizing the role of research in planning, organizing, and controlling marketing activities. Various analytical tools for marketing research are examined and their application to practical marketing problems is illustrated.

Integrates marketing theories to develop solutions to marketing problems. Topics include the identification and selection of marketing opportunities, analysis of market potential, preparation of demand forecasts, formulation of competitive strategy, design and evaluation of marketing plans and programs, and decision analysis with the aid of simulation. Context includes services, not-for-profit sector, and global and emerging markets.

Explores the basic concepts and key critical skills involved in between the organizational representative and the client, including the psychology of bargaining. Applies negotiation strategies and tactics in a variety of business environments, with an emphasis on collaborative and competitive styles of negotiating. Seminar-style course with multiple bargaining simulations throughout the semester.