Sociology is the scientific study of society and social behavior, investigating the forces that shape our relationships, communities and institutions. Research is the foundation of this exploration, providing important tools for sociologists to gather data, analyze trends and build a deeper understanding of the social world.
Sociology examines various social phenomena, from the dynamics of family life to the impact of globalization. Sociologists explore social inequality, social change, social movements and deviance. Their work can inform public policy, social programs and even marketing strategies. According to the U.S. Bureau of Labor Statistics (BLS), sociologists earned a median annual wage of $101,770 in 2023, with a projected job growth of 5% through 2032, faster than the average of all other occupations.
For students interested in pursuing this field, William Paterson University (WP) offers an online Bachelor of Arts (B.A.) in Sociology program, giving them the skills necessary to flourish while making a difference.
What Are Research Methods in Sociology?
Sociologists use diverse research methods to gather data and investigate social issues. Indeed emphasizes some of these methods, including:
- Surveys: questionnaires for large groups to collect data on attitudes, beliefs and behaviors
- Interviews: in-depth conversations with individuals or groups to understand certain behaviors
- Observations: studying social interactions and environments firsthand.
- Case studies: research into a particular group, like a specific subculture or a select set of individuals
Nature Portfolio provides concrete examples of how sociologists use these methods. To research the long-term effects of the COVID-19 pandemic on population structure, researchers analyzed census data and conducted surveys while understanding how work autonomy affects entrepreneurship. To further understand mental well-being in China, they used a combination of interviews with entrepreneurs and analysis of business data.
Why Is Research Important in Sociology?
Research empowers sociologists, helping them affect change through testing and problem-solving processes:
- Test theories: Sociological theories propose explanations for social phenomena. Research allows sociologists to test theories against real-world data, which can refine their understanding.
- Identify social problems: By pinpointing trends and patterns, research helps identify social issues like poverty or discrimination.
- Develop solutions: Research-based insights inform the development of effective social programs and policies.
- Promote social change: Sociology research can raise awareness of social issues and encourage positive societal change.
WP’s Online Bachelor of Arts in Sociology Program
A sociology degree provides students with the foundational knowledge and research skills necessary to explore the complexities of social life. WP’s online B.A. in Sociology program curriculum covers areas like social theory, social inequality, social institutions and cultural anthropology.
The online degree program offers the flexibility of remote learning while providing a comprehensive sociological education. The program emphasizes research throughout the curriculum, preparing graduates for further studies or careers in sociology.
Courses like Research Methods provide students with the tools of social science investigation. They’ll learn research steps, from crafting questions to analyzing data and documenting the findings. This writing-intensive course uses weekly assignments to hone research methods, culminating in a paper or proposal refined through professor feedback and student revisions. This skill set is vital for success in both graduate sociology programs and sociology careers.
The Senior Seminar in Sociology course is a research-intensive exploration of current literature and social issues with course section topics varying by the professor’s pre-selected theme. Students critically analyze existing research, conduct independent projects, and present and discuss findings.
By fostering a strong foundation in research methods, WP’s online B.A. in Sociology program enables graduates to think critically, analyze data effectively and contribute meaningfully to sociology.
Learn more about William Paterson University’s online Bachelor of Arts in Sociology program.
