Marketing Research Undergraduate Certificate online
Learn how to collect, analyze, and apply data to guide decision-making and solve complex marketing problems—giving you the tools and confidence to drive results in a competitive business environment.
Program Overview
Get to know the market research certificate program
Available to students from any major, the online Marketing Research Undergraduate Certificate program from William Paterson University equips you with the knowledge, ethics, and analytical skills needed to thrive in today’s data-driven marketing world. You’ll build a foundation in core marketing principles, learning how to develop effective strategies, position products, and make key decisions around pricing, promotion, and distribution in both domestic and global markets.
You’ll also gain essential business math skills, enabling you to interpret data and apply mathematical concepts to real-world challenges. The program culminates in marketing research, where you’ll learn how to collect, analyze, and apply data to guide decision-making and solve complex marketing problems.
Students who earn a market research certificate will be able to:
- Apply marketing research methods and techniques to solve marketing problems
- Interpret and communicate marketing research findings to business functions and stakeholders
- Demonstrate knowledge of the ethical and legal issues surrounding the collection, sharing, and responsible use of customer data
- Analyze consumer behavior and decision-making processes
- Use appropriate statistical techniques and deploy statistical software for data analysis and work collaboratively in a team environment
- Apply marketing research methods and techniques to solve marketing problems
- Interpret and communicate marketing research findings to business functions and stakeholders
- Demonstrate knowledge of the ethical and legal issues surrounding the collection, sharing, and responsible use of customer data
- Analyze consumer behavior and decision-making processes
- Use appropriate statistical techniques and deploy statistical software for data analysis and work collaboratively in a team environment
Career opportunities in marketing research:
- Market Research Analyst
- Market Intelligence Specialist
- Consumer Insights Manager
- Marketing Coordinator
- Market Research Analyst
- Market Intelligence Specialist
- Consumer Insights Manager
- Marketing Coordinator
Also available:
WP Online offers a diverse range of certificate programs. Explore all our online certificate programs.
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Tuition
Costs for the Marketing Research Undergraduate Certificate program
The Marketing Research Undergraduate Certificate program offers affordable tuition, and financial aid may also be available for students who qualify.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| Marketing Research Undergraduate Certificate | $381 | $1,143 | $4,572 |
Tuition breakdown
Calendar
Note these important yet flexible dates and deadlines
William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall II | 11/2/26 | 10/11/26 | 10/14/26 | 10/23/26 | 10/28/26 | 12/20/26 | 7 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Find out about the admission process for the market research certificate program
At William Paterson University, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the market research certificate online program, including what additional materials you need and where you should send them.
The requirements include:
- Online application
- Transcripts from all colleges and universities previously attended
- No GPA threshold
You must meet the following requirements for admission to this certificate online program:
- Official transcripts from each college attended or high school transcript if no prior college experience
- Complete online application and submit $50 application fee
- Official transcripts, test scores, and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mail address:
Office of Undergraduate Admissions and Enrollment Services
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470
Courses
Check out the online courses provided for the certificate in market research
For the Marketing Research Certificate online program, you must complete four courses.
*Students without pre-requisite foundation courses may require additional credits.
