Online Faculty

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Shan Feng | Professor

“The main objectives are to help you understand how consumers behave and how this knowledge can be used to make marketing decisions.”


Degrees Held:

PhD in Marketing – Drexel University, 2011

Career Highlights:

Dr. Feng's research specializes in consumer perception, especially in the realm of behavioral pricing and cross-cultural research. Her academic research work has appeared in high-quality journals in marketing, such as “Journal of Business Research” and “Psychology & Marketing.”

In which online degree program do you teach?

  • Which classes do you teach online?

    Consumer Behavior

  • What do you want students to take away from your courses?

    The main objectives are to help you understand how consumers behave and how this knowledge can be used to make marketing decisions.

    Specific objectives include:
    • To appreciate the importance of understanding the customer to a firm's success
    • To introduce current findings and theory about customer behavior
    • To provide concepts for anticipating customer reactions to marketing stimuli
    • To learn to use customer behavior concepts in determining marketing strategy

  • Why did you start teaching?

    I enjoy teaching and the interaction with students.

  • What advice would you give to those considering this online program?

    Follow the course schedule.