Online Faculty

William Paterson logo

Dr. Rajiv Kashyap | Professor of Marketing, Academic Lead MBA WP Online, Chair Management, Marketing and Professional Sales

“Make the most of this opportunity—you can engage with experienced and knowledgeable faculty who can guide you during the program and beyond.”


Degrees Held:

  • PhD Marketing – UMass Amherst
  • MS, HRTA – UMass Amherst
  • BSc Chemistry – Bombay University
  • Career Highlights:

    Rajiv Kashyap is a Professor of Marketing and the chair of the Department of Marketing and Management Sciences at William Paterson University. He earned his PhD in Marketing from the University of Massachusetts Amherst and served as the Associate Dean and the Interim Dean of the College. He has published in top-rated journals, including the “Journal of Marketing,” “Academy of Management Learning and Education,” “Academy of Marketing Science Review,” “Journal of Marketing Theory and Practice,” “Journal of Personal Selling and Sales Management,” “Journal of Marketing Education,” “Journal of Consumer Behaviour,” “Journal of Current Issues and Research in Advertising,” and the “International Journal of Market Research” among others. He was a technology entrepreneur before joining academia and consults with universities and corporations.

    In which online degree program do you teach?

    • What do you want students to take away from your courses?

      I'd like my students to develop lifelong learning skills and develop a practical approach to marketing specifically and business in general. I’d like my students to gain the ability to think critically, conceptualize, analyze, and implement marketing programs and business initiatives.

    • What advice would you give to those considering this online program?

      Make the most of this opportunity—you can engage with experienced and knowledgeable faculty who can guide you during the program and beyond.

    • What qualities make someone particularly successful in the area in which you teach?

      The ability to think creatively and outside the box.Also, the ability to interact and work with individuals from different business functions.

    • What do you think is the biggest challenge that people in the profession face today?

      Interdisciplinary skills and a rapidly evolving job market. Most jobs need individuals to be able to engage in both right and left-brain types of thinking. Increasing demand for individuals who possess both marketing acumen and technology skills—that's a tough combination.

    • What is the one book you think everyone should read?

      “Made to Stick” by Chip Heath and Dan Heath and “Nudge” by Richard Thaler and Cass Sunstein Thaler.

    • Tell us something interesting about yourself that your students may not know about you.

      I chose academics over a career in professional sports.

    • Links to share?

      https://journals.aom.org/doi/10.5465/amle.2006.22697025 https://scholar.google.com/citations?hl=en&user=87R82p4AAAAJ