Are you seeking a versatile and comprehensive education for a business management career? The William Paterson University (WP) online Bachelor of Science (BS) in Management program provides a robust training foundation in various business disciplines, ranging from finance and economics to marketing and information systems.
This program primarily emphasizes studying management and leadership principles within contemporary contexts. By equipping graduates with essential skills and knowledge, this program opens doors to engaging managerial roles across diverse industries.
To offer a glimpse into the exciting possibilities that await, here are just a few of the professions you might aspire to as a program graduate:
Note: The salary data provided is from the U.S. Bureau of Labor Statistics (BLS) as of July 2023.
Marketing Manager
Marketing managers shape brand narratives, drive business growth and leave a lasting impact on organizations. In this position, you will be pivotal in creating and executing effective marketing plans, overseeing a team and collaborating with stakeholders. Marketing managers earn a median annual salary of $133,380, and the BLS projects 10% job growth through 2031. Here are the day-to-day functions that define this influential role:
- Market trend analysis: Conduct in-depth research on market trends, competitors and customer insights to identify target audience(s) and optimize marketing strategies.
- Cross-functional collaboration: Work with creative agencies, product development teams and sales departments to establish promotional goals and ensure messaging and brand consistency.
- Marketing campaign development: Lead the execution of marketing campaigns across multiple channels to promote products or services while adhering to budgets and timelines.
- Performance monitoring: Track and analyze key marketing performance metrics, including website traffic, social media engagement and conversion.
- Consumer data collection and evaluation: Develop methods for collecting consumer data and evaluating responses to refine marketing strategies and enhance customer targeting.
Sales Manager
This role offers an exciting opportunity to shape the sales landscape and guide teams toward success. Sales managers shape the trajectory of sales operations, leading skilled sales professionals, devising effective strategies and achieving revenue objectives. Sales managers earn a median annual salary of $127,490, and the BLS projects 5% job growth through 2031. Here are some of the day-to-day functions of this impactful role:
- Strategy and goal setting: Establish ambitious sales goals and devise effective strategies to drive revenue growth and achieve organizational objectives.
- Sales data analysis and strategic management: Analyze sales data to identify trends, strengths and areas for improvement, and implement strategic enhancements to maximize sales.
- Sales plan and campaign development: Create comprehensive sales plans, leverage market insights and collaborate with marketing leaders to identify effective sales strategies.
- Performance tracking: Monitor sales targets and performance metrics to assess progress, identify areas of success or improvement and provide guidance and support to the sales team.
- Recruiting and training: Recruit, train and motivate sales representatives. Assign territories and goals, and provide ongoing coaching and guidance to the sales team.
Human Resources Manager
This HR leadership role integrates with strategic organizational goals, manages the workforce and enforces policies for employee well-being, productivity and organizational success. HR managers liaise between management and employees, aligning human capital with company objectives. Human resources managers earn a median annual salary of $126,230, and the BLS projects 7% job growth through 2031. Responsibilities span many disciplines:
- Talent sourcing and acquisition: Formulate and execute recruitment strategies, conduct interviews and streamline the selection process to secure capable candidates.
- Workforce relations: Manage conflicts, address grievances and oversee disciplinary measures to foster a harmonious work atmosphere and uphold equitable treatment.
- Performance optimization: Establish performance objectives, conduct assessments and offer feedback and guidance to improve employee performance.
- Learning and growth: Identify training requirements and create and manage training initiatives to enhance employee competencies and expertise.
Compensation and Benefits Manager
These managers oversee and administer compensation and benefits programs, designing and implementing competitive compensation structures and comprehensive benefits packages that attract, motivate and retain employees. By ensuring fair and enticing compensation practices, you will contribute to the organization’s talent acquisition and retention efforts. Compensation and benefits managers earn a median annual salary of $127,530, and the BLS projects 2% job growth through 2031. Responsibilities include:
- Competitive pay research: Conduct thorough market trend analysis, salary benchmarks and internal data evaluation to establish and maintain competitive compensation structures.
- Benefits management: Supervise the management of employee benefits programs, such as health insurance, retirement plans, leave policies and wellness initiatives.
- Workforce motivation: Create and implement performance-based pay systems, including merit increases, bonuses and incentive programs.
- Regulation compliance: Ensure adherence to relevant labor laws and regulations concerning compensation and benefits, and handle necessary reporting requirements.
Administrative Services and Facilities Manager
This position is responsible for overseeing an organization’s administrative and facility related operations. This role manages several administrative functions and ensures the efficient operation of facilities and resources. Administrative services and facilities managers earn a median annual salary of $99,290, and the BLS projects 7% job growth through 2031. Here are some key responsibilities:
- Facilities management: Supervise and coordinate facility-related activities, including maintenance, repairs, renovations, security and space planning.
- Vendor and contract management: Establish and maintain relationships with vendors and service providers for services such as cleaning, security, maintenance and renovations.
- Budgeting and resource allocation: Develop and manage budgets for facility-related expenses, including maintenance, repairs, renovations, supplies and services.
- Administrative support: Provide administrative support to a variety of departments or executives within the organization, including managing office supplies and coordinating events.
About WP’s Online BS in Management Program
Because a bachelor’s degree is typically the entry point for these highly rewarding management occupations and many others, WP’s online BS in Management program can fast-track your path to leadership success and will allow maximum versatility throughout your career. With six start dates per year, you can begin pursuing your dream management role within weeks.
Learn more about WP’s online BS in Management program.
