Bachelor of Science in Applied Business Analytics online

Follow your passion for quantitative analysis and span the boundary between an organization’s data science department and key stakeholders with an online Bachelor of Science in Applied Business Analytics.

Apply by: 1/5/25
Start Class: 1/27/25

Program Overview

Learn more about our online Bachelor of Science in Applied Business Analytics

$44,730 Total Tuition
Varies Duration
120* Credit Hours

Leverage your passion for quantitative analysis to open career doors in a variety of industries and sectors with an online Bachelor of Science in Applied Business Analytics. This affordable, flexible program prepares you with highly in-demand data analysis capabilities that can give you a career boost or set a solid educational foundation to build on with a future master’s degree.

This program covers the basic concepts central to business analytics and the history, evolution, and latest developments in the field. A degree in data analysis is an ideal background for careers in analysis of market research, audience insights, logistics, risk, operations research, and more. It offers hands-on experience in processes from problem identification, data collection, data exploration, and interpretation of results and software and platforms including Tableau, Python, Natural Language toolkits environment, R statistical software, SAAS, Amazon Web Services, and Qualtrics.

Because of the quantitative nature of the program, a solid foundation in mathematics is required, making this BS in Applied Business Analytics an excellent choice for those with a love of numbers.

Graduates of the online business analytics degree program will:

  • Identify business scenarios, problems, relevant data, and conceptual analytical models
  • Identify strategies for successful analytical solutions
  • Use math and statistics models to build analytics solutions for structured and unstructured data visualize data, build predictive and optimization models
  • Effectively use IT tools and other industry trending big data technologies and maximize speed, and efficiency
  • Identify business scenarios, problems, relevant data, and conceptual analytical models
  • Identify strategies for successful analytical solutions
  • Use math and statistics models to build analytics solutions for structured and unstructured data visualize data, build predictive and optimization models
  • Effectively use IT tools and other industry trending big data technologies and maximize speed, and efficiency

Business analytics career opportunities:

  • Data Analyst
  • Business Analyst
  • Quantitative Analyst
  • Market Research Analyst
  • Audience Insights Analyst
  • Finance Analyst/ Specialist
  • Risk Analyst
  • Logistics Analyst
  • Predictive Prescriptive Analytics Analyst
  • Management Analyst
  • Operations Research Analyst
  • Data Analyst
  • Business Analyst
  • Quantitative Analyst
  • Market Research Analyst
  • Audience Insights Analyst
  • Finance Analyst/ Specialist
  • Risk Analyst
  • Logistics Analyst
  • Predictive Prescriptive Analytics Analyst
  • Management Analyst
  • Operations Research Analyst

Also available:

William Paterson University offers a variety of specialized bachelor's degrees. Check out all of our online undergraduate programs. In addition, we have minors available to help you meet your undergraduate credit requirements by integrating coursework that enriches your educational experience.

$372.75 Per Credit Hour
120 Credit Hours
Apply Now

Need More Information?

Call 833-960-0139

Call 833-960-0139

Add a minor to help meet your credit hour requirement and enrich your educational experience.

Tuition

Pay by the course for your BS in Applied Business Analytics

Online undergraduate programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$44,730 Total Tuition
$372.75 Per Credit Hour

Tuition breakdown:

$372.75 Per Credit Hour

Calendar

When to apply, when to pay, when classes start

William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

1/5/25 Apply Date
1/27/25 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall II11/4/2410/14/2410/16/2410/25/2410/30/2412/22/247 weeks
Spring I1/27/251/5/251/8/251/17/251/22/253/16/257 weeks
Spring II3/24/253/2/253/5/253/14/253/19/255/11/257 weeks
Summer I5/19/254/27/254/30/255/9/255/14/257/6/257 weeks
Summer II7/14/256/22/256/24/257/3/257/9/258/31/257 weeks
Fall I9/8/258/17/258/20/258/29/259/3/2510/26/257 weeks
Fall II11/3/2510/12/2510/15/2510/24/2510/29/2512/21/257 weeks

Now enrolling:

1/5/25 Apply Date
1/27/25 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Check the requirements for our Applied Business Analytics Bachelor

At WP, we've streamlined the admission process to help you get started quickly. Please note all requirements for admission to the BS in Applied Business Analytics online program, including required documents and where to send them.

The requirements include:

  • Online application
  • Transcripts from all colleges and universities previously attended
  • Minimum 2.0 GPA
  • Must be at least four years post high school

You must meet the following requirements for admission to this BS online program:

  • Cumulative GPA of 2.0 or higher on a 4.0 scale
  • Students must be 4 years post-high school or 2 years post-high school and have earned 60 or more college credits.
  • Official transcripts from each college attended or high school transcript if no prior college experience
  • Complete online application and submit $50 application fee
  • Applicants must be at least 2 years post high school to enroll in our WP Online accelerated programs

Official transcripts, test scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Undergraduate Admissions and Enrollment Services
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

Find out what you will learn in this business bachelor’s degree

For the BS in Applied Business Analytics (ABA) online, you must complete 60 credits of major courses (39 credit hours of core business courses;15 credit hours of core Applied Business Analytics courses and 6 credit hours of Applied Business Analytics electives). Additional University Core Curriculum and elective credits will be required to complete the 120-credit BS degree.

Note: Transfer credit is given for all earned credits except in such cases where the earned grade does not meet major program requirements. There is no limit to the number of credits that may be transferred. A total of 30 credits used to complete a William Paterson University degree must be William Paterson University credits.

Students must complete the following courses.

Duration: 7 Weeks weeks
Introductory course in the fundamental principles of accounting, the theory of debit and credit, account classification, preparation of working papers, adjusting, closing, reversing entries, and preparation of basic financial statements. Use of spreadsheet and word processing computer applications.
Duration: 7 Weeks weeks
Introduces basic concepts of cost accounting and the use of accounting as a decision-making tool for management.
Duration: 7 Weeks weeks
This course discusses the basic economic principles related to the behavior of individual agents. the main topics include the following: 1) Opportunity Cost, 2) Demand and supply analysis, 3) consumer theory, 4) Production and costs, 5) Profit maximization, 6) Market structure ( perfect comptetition , monopoly, monoplistic competition, and oligopoly), 7) Market failure and the distribution of income ad 8) International trade and exchange rates.
Duration: 7 Weeks weeks
Included in this course are the topics of descriptive statistics (collection and presentation of data, frequency distributions, measures of central tendency, dispersion, and skewness); sampling and probability, and an introduction to statistical inference.
Duration: 7 Weeks weeks
This course is a continuation ofΒ ECON 2100 Business Statistics I. Topics covered include one-sample and two-sample tests of hypothesis, ANOVA, simple and multiple linear regression, and nonparametric methods such as Chi-square applications and the analysis of ranked data. Optional topics are index numbers, time series and forecasting, quality control, and an introduction to decision theory.
Duration: 7 Weeks weeks
A study of the basic principles and practices of the financial management of private business corporations. The course provides an operational framework for financial analysis, planning, and forecasting, along with profit analysis and financial control for today’s business world.
Duration: 7 Weeks weeks
Designed to familiarize students with the legal system with particular emphasis on the court system and administrative agents. Also includes examination of substantive areas such as antitrust, bankruptcy, corporate law, partnership, and securities regulations.
Duration: 7 Weeks weeks
Introduces basic principles, policies, problems, and successful methods of business organization and management. Emphasizes management’s ability to analyze, plan, coordinate, and control the varied activities of production, personnel, finance, and marketing. Also examines social responsibility and environmental factors affecting business policy and operation.
Duration: 7 Weeks weeks
This course is designed to increase awareness of values, ethics, beliefs and attitudes, and how they relate to issues of sustainability. It will pay special attention to the manner in which corporations can become agents of injustice and inequality in society, and conversely, how they can be transformed by individual actors and by institutional reforms. This course will also analyze sustainability at the institutional level, focusing on socially and structurally imbedded nature of corporate actions. This is a writing intensive course.
Duration: 7 Weeks weeks
Techniques and methods employed by managers to plan and control manufacturing and other operating systems are emphasized. Application of quantitative methods and various analytical techniques are stressed for operating system design, planning, control, problem solutions, productivity, inventory, scheduling, quality and capacity management, control system development, new technology evaluation, and transportation problems.
Duration: 7 Weeks weeks
This three credit course represents a case study approach to business decision-making that integrates functional and organizational disciplines. It examines a series of complex industrial situations in depth to determine, in each instance, the strategy and policies a firm should follow for its long-run survival. Some sections of this course are writing intensive.
Duration: 7 Weeks weeks
Major emphasis on techniques for solving business problems, the development of marketing policies, and the sale of consumer and industrial products. Various marketing decisions are examined with respect to product planning, channels of distribution, promotion activity, selling and sales management, pricing, and international marketing.
Duration: 7 Weeks weeks
This course is an overview of information systems at different levels of an organization. It addresses current technology, its impact on organizations, and its management. The evolving role of information systems and related technology within a business organization is also studied. The learning process is enhanced by means of critically studying and analyzing, with the support of information technologies and real business cases.

Students must complete the following courses. 

Duration: 7 Weeks weeks
This course explores business analytics concepts and applications aimed at improving business performance. The course focuses on the three facts of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics. An integral part of business analytics is the use of IT tools to support the collection and analysis of data an converting it into the actionable knowledge in the context of organization decision-making and problem solving. As such the students will learn problem analysis and formulation, data modeling, and the application of various business analytics and spreadsheet tools. Prerequisite(s): MATH 1170 , ECON 2100 , MGT 2000
Duration: 7 Weeks weeks
This course includes the principles of programming and software development using Python programming language. This class emphasizes the applications of computer programming based on real-life examples in various fields of business including Business Analytics, Management, Marketing, Finance, among others. Upon completion of the course, students will be able to understand computational concepts in addition to the fundamentals of the programming such as in Python and R programming languages. Also, students will be introduced to packages for data manipulation and development of solutions to business problems
Duration: 7 Weeks weeks
Duration: 7 Weeks weeks
Duration: 7 Weeks weeks

Students must complete one of the following courses. 

Duration: 7 Weeks weeks

Students must complete one of the following courses. 

Duration: 7 Weeks weeks
An in-depth analysis of the planning and control elements of any organization. Includes student development of plans and control systems, and development of student familiarity with some important planning and control techniques. Involves both systems and behavioral aspects of the work involved in planning and control activities.
Duration: 7 Weeks weeks
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