Master of Arts in Integrated Marketing Communication online

Master the art of storytelling and the science of strategy to create content that influences customer behavior and drives company success.

Apply by: 1/4/26

Start class: 1/26/26

Apply Now

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Program Overview

Prepare for leadership roles with the IMC master’s online

$17,910 Total Tuition

As few as 12 months Duration

30* Credit Hours

Learn to develop and oversee campaigns that resonate with diverse audiences with the Master of Arts in Integrated Marketing Communication online program. Deepen your knowledge of brand identity, customizing content, clear communication, and utilizing data to design and deliver impactful messages for digital and traditional platforms. Study branding strategies, corporate advocacy, and reputation management so you can represent any organization capably and responsibly. You will learn to build sources of earned, owned, and paid media to benefit customers, employees, and stakeholders in any industry.

Tailor your degree and expand your professional portfolio with a flexible capstone internship or project using constructive feedback from our industry-expert faculty to help you showcase your ability to create unified brand experiences that consider marketing, public relations and social media. WP's robust network of supportive alumni has a successful history of helping place our graduates in high-impact positions across various industries, including public relations, communications, marketing and more.

As a graduate of this MA in Integrated Marketing online program, you will be able to:

Use research and analytics to leverage the power of social media and inform IMC decisions
Produce persuasive and strategic content for diverse audiences and media channels
Design creative integrated marketing communication plans to boost stakeholder loyalty, engagement, and activism
Build a professional portfolio of work to elevate your resume and LinkedIn profiles with marketable, sought-after skills and credentials
Customize course projects to align with academic and professional goals

Use research and analytics to leverage the power of social media and inform IMC decisions
Produce persuasive and strategic content for diverse audiences and media channels
Design creative integrated marketing communication plans to boost stakeholder loyalty, engagement, and activism
Build a professional portfolio of work to elevate your resume and LinkedIn profiles with marketable, sought-after skills and credentials
Customize course projects to align with academic and professional goals

Career opportunities:

Marketing Manager
Marketing Director
Creative Director
Art Director
Brand Manager
Content Creator

Marketing Manager
Marketing Director
Creative Director
Art Director
Brand Manager
Content Creator

Also available:

William Paterson University offers a variety of graduate communications programs. Check out our Corporate Communication Management Graduate Certificate, Social Media Strategy Graduate Certificate, or Strategic Marketing Communication Graduate Certificate.

$17,910 Total Tuition

As few as 12 months Duration

30 Credit Hours

Apply Now

Need More Information?

Call 833-960-0139

Tuition

Benefit from our pay-as-you-go tuition

The MA in Integrated Marketing Communication online program from William Paterson University offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Program	Per Credit Hour	Per Course	Per Program
MA in IMC	$597	$1,791	$17,910

Tuition breakdown:

$17,910 Total Tuition

$597 Per Credit Hour

Calendar

Take note of these important online program dates

William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

View full calendar +

Now enrolling:

1/4/26 Apply Date

1/26/26 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

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Admissions

Start the admission process for your online IMC program

At William Paterson University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MA in Integrated Marketing Communication online program, including what additional materials you need and where you should send them.

The requirements include:

Undergraduate degree from an accredited institution
GPA of 2.75 or higher
Transcripts from all colleges and universities previously attended
Professional resume detailing educational and work experience

You must meet the following requirements for admission to this MA in Integrated Marketing Communication online program:

Completed online application and $50 application fee
Bachelor's degree from an accredited university
Professional resume detailing educational and work experience
Cumulative undergraduate GPA of 3.0 or higher OR 2.75 + undergraduate GPA with at least five years professional experience
Official transcripts from all colleges and universities attended
Statement of purpose
- Prompt: Tell us a little about yourself and why you’re interested in the MA in Integrated Marketing Communication. You can share anything you’d like: what drew you to the program, what you hope to learn or do in the future, any experiences that shaped your path, or what you might bring to the program and your classmates. Feel free to answer any or all of these, whatever feels most meaningful to you. 250-500 words

Official transcripts, test scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

Build your expertise with online integrated marketing courses

For the integrated marketing communication master's program, you must complete 10 courses for a total of 30 credit hours.

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Core Courses

IMC 5100 : Integrated Communication

Duration: 7 Weeks weeks

Credit Hours: 3

This course will teach students to understand and apply integrated marketing communication strategies and tools in a range of professional environments. Students will develop problem-solving and strategic thinking abilities to successfully work within the increasingly integrated areas of the marketing mix (advertising, marketing, promotion, sales, social media, public relations, public affairs, investor relations, etc.). Students will learn to effectively analyze, create, present, and lead integrated communication and marketing programming.

IMC 5120 : Organizational Communication

Duration: 7 Weeks weeks

Credit Hours: 3

This course provides a framework for analyzing organizational structures and processes, and a consideration of how they influence and are influenced by organizational communication activities. This course also prepares students to understand, analyze, and effectively participate in organizational life. Special emphasis in this course will be given to the role that communication plays in the management of organizational change in today’s organizations.

IMC 5470 : Content Writing & Brand Strategy

Duration: 7 Weeks weeks

Credit Hours: 3

The course examines styles, techniques, and strategies for writing, producing, and optimizing content for a variety of stakeholders and channels. Students will gain an understanding of how to research, plan, write and develop content effectively for digital and traditional platforms and strategic purposes which may include: media, blogs, e-commerce, brand journalism, advertising, public relations, marketing, and social media.

IMC 5660 : Corporate Social Responsibility and Advocacy

Duration: 7 Weeks weeks

Credit Hours: 3

The course explores the concept(s) of corporate social responsibility (CSR), philanthropy and corporate strategy. Various real-world organizational CSR, ESG (Environmental, Social, Governance) programs are analyzed to examine the scope and complexity of CSR and its impact on global and local business and society.

IMC 6150 : Digital Content Creation

Duration: 7 Weeks weeks

Credit Hours: 3

This graduate-level course provides an in-depth exploration of digital content creation across various social media platforms and media outlets. Through a combination of lectures, workshops, and hands-on projects, students will develop advanced skills in creating compelling and effective digital content tailored to diverse audiences and purposes.

IMC 6210: Global Strategic Communication

Duration: 7 Weeks weeks

Credit Hours: 3

This course is designed to assist students in understanding the influence of international and multicultural differences on workplace communication and developing proficiency in strategic communication skills suitable for international business, marketing, and public relations communications.

IMC 6230 : Crisis and Reputation Management

Duration: 7 Weeks weeks

Credit Hours: 3

Crisis, reputation and risk management issues are explored. The integral roles of a public relations or corporate communication professional within an organization as part of a crisis team are discussed. Topics include crisis planning and preparedness, reputation and risk management assessment and responses, techniques and tools for communication professionals to utilize before, during and after a crisis situation. The role of stakeholders in forming and influencing corporate reputation and image also is explored. Case studies of real corporate crisis and scenario planning round out the curriculum.

IMC 6270: Strategic Communication Research

Duration: 7 Weeks weeks

Credit Hours: 3

This course overviews the research process essential for strategic marketing communication. Students will learn to identify research problems, formulate research objectives, select appropriate research methods, collect, and analyze data, interpret results, and visually present findings. The course combines foundational research principles with practical applications, offering opportunities for students to apply research methods to real-life professional problems and cases.

IMC 7150 : Social Media Communication

Duration: 7 Weeks weeks

Credit Hours: 3

This course explores the strategic application of social media for a range of organizations. Through lectures, cases, and hands-on activities, students will learn essential skills for effective social media communication, including content creation, social media monitoring and analysis, social media management, and influencer marketing.

IMC 7300 : Graduate Capstone

Duration: 7 Weeks weeks

Credit Hours: 3

In this capstone course, students will complete a comprehensive project demonstrating their cumulative learning throughout the IMC graduate program. They will apply theories, research methods, strategies, and skills gained across the program to develop the final capstone project. A graduate-level professional internship or fellowship may be incorporated as part of the capstone project to further enhance students’ professional preparation.