Strategic Marketing Communication Certificate online
Sharpen your ability to drive brand success across traditional and digital media outlets with this accelerated pathway to increasing your industry expertise.
Program Overview
Fast-track your skill development with the online Strategic Marketing Certificate
Learn to craft impactful campaigns for distinct platforms with the Strategic Marketing Communication Certificate online program. Coursework will challenge you to analyze, create, present, and implement data-driven marketing initiatives for domestic, international, and multicultural audiences.
This certificate program will upgrade your skills in data analysis, communication, and research to influence smarter business decisions for advertising, promotion, sales, social media, public relations, public affairs, or investor relations. This asynchronous program empowers you with relevant knowledge and real-life experience on a self-paced study schedule.
Here are the marketing program learning outcomes:
- Employ a skillful use of research and analytics to inform and leverage IMC planning decisions
- Create messaging for diverse global stakeholders/audiences and purposes
- Illustrate problem-solving and strategic-thinking abilities needed to create comprehensive and measurable integrated marketing communication plans that incorporate a variety of communication channels
- Employ a skillful use of research and analytics to inform and leverage IMC planning decisions
- Create messaging for diverse global stakeholders/audiences and purposes
- Illustrate problem-solving and strategic-thinking abilities needed to create comprehensive and measurable integrated marketing communication plans that incorporate a variety of communication channels
Career opportunities:
- Public Relations Specialist
- Public Relations Manager
- Communication Specialist
- Public Relations Specialist
- Public Relations Manager
- Communication Specialist
Also available:
William Paterson University offers three stackable graduate communications certificates that are embedded in the curriculum for the Master of Arts in Integrated Marketing Communication. Learn more about our Corporate Communication Management Graduate Certificate and Social Media Strategy Graduate Certificate and how they can be combined to earn a career-focused MA in IMC.
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Tuition
The online marketing communication certificate program can fit in your budget
Online certificate programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.
| Program | Per Credit Hour | Per Program |
|---|---|---|
| Strategic Marketing Communication Certificate | $597 | $5,373 |
Tuition breakdown:
Calendar
Chart your time to completion using these online program dates
William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring I | 1/26/26 | 1/4/26 | 1/7/26 | 1/16/26 | 1/21/26 | 3/15/26 | 7 weeks |
| Spring II | 3/23/26 | 3/1/26 | 3/4/26 | 3/13/26 | 3/18/26 | 5/10/26 | 7 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Take advantage of our streamlined admission process
At William Paterson University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Strategic Marketing Communication Certificate online program, including what additional materials you need and where you should send them.
The requirements include:
- Online application
- GPA of 2.75 or higher
- Transcripts from all colleges and universities
You must meet the following requirements for admission to this Strategic Marketing Communication Certificate online program:
- Completed online application and $50 application fee
- Bachelor's degree from an accredited university
- Professional resume detailing educational and work experience
- Cumulative undergraduate GPA of 3.0 or higher OR 2.75 + undergraduate GPA with at least five years professional experience
- Official transcripts from all colleges and universities attended
- Statement of purpose
- Prompt: Tell us a little about yourself and why you’re interested in the Strategic Marketing Communication Certificate. You can share anything you’d like: what drew you to the program, what you hope to learn or do in the future, any experiences that shaped your path, or what you might bring to the program and your classmates. Feel free to answer any or all of these, whatever feels most meaningful to you. 250-500 words.
Official transcripts, test scores, and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mail address:
Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470
Courses
These strategic communication online courses will expand your knowledge
For the Strategic Marketing Communication Certificate online program, you must complete three courses.
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