Strategic Marketing Communication Certificate online

Sharpen your ability to drive brand success across traditional and digital media outlets with this accelerated pathway to increasing your industry expertise.

Apply by: 1/4/26
Start class: 1/26/26

Program Overview

Fast-track your skill development with the online Strategic Marketing Certificate

$5,373 Total Tuition
As few as 9 months Duration
9 Credit Hours

Learn to craft impactful campaigns for distinct platforms with the Strategic Marketing Communication Certificate online program. Coursework will challenge you to analyze, create, present, and implement data-driven marketing initiatives for domestic, international, and multicultural audiences.

This certificate program will upgrade your skills in data analysis, communication, and research to influence smarter business decisions for advertising, promotion, sales, social media, public relations, public affairs, or investor relations. This asynchronous program empowers you with relevant knowledge and real-life experience on a self-paced study schedule.

Here are the marketing program learning outcomes:

  • Employ a skillful use of research and analytics to inform and leverage IMC planning decisions
  • Create messaging for diverse global stakeholders/audiences and purposes
  • Illustrate problem-solving and strategic-thinking abilities needed to create comprehensive and measurable integrated marketing communication plans that incorporate a variety of communication channels
  • Employ a skillful use of research and analytics to inform and leverage IMC planning decisions
  • Create messaging for diverse global stakeholders/audiences and purposes
  • Illustrate problem-solving and strategic-thinking abilities needed to create comprehensive and measurable integrated marketing communication plans that incorporate a variety of communication channels

Career opportunities:

  • Public Relations Specialist
  • Public Relations Manager
  • Communication Specialist
  • Public Relations Specialist
  • Public Relations Manager
  • Communication Specialist

Also available:

William Paterson University offers three stackable graduate communications certificates that are embedded in the curriculum for the Master of Arts in Integrated Marketing Communication. Learn more about our Corporate Communication Management Graduate Certificate and Social Media Strategy Graduate Certificate and how they can be combined to earn a career-focused MA in IMC.

$5,373 Total Tuition
As few as 9 months Duration
9 Credit Hours
Apply Now

Need More Information?

Call 833-960-0139

Call 833-960-0139

Tuition

The online marketing communication certificate program can fit in your budget

Online certificate programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$5,373 Total Tuition
$597 Per Credit Hour

Calendar

Chart your time to completion using these online program dates

William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring I1/26/261/4/261/7/261/16/261/21/263/15/267 weeks
Spring II3/23/263/1/263/4/263/13/263/18/265/10/267 weeks

Now enrolling:

1/4/26 Apply Date
1/26/26 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Take advantage of our streamlined admission process

At William Paterson University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Strategic Marketing Communication Certificate online program, including what additional materials you need and where you should send them.

The requirements include:

  • Online application
  • GPA of 2.75 or higher
  • Transcripts from all colleges and universities


You must meet the following requirements for admission to this Strategic Marketing Communication Certificate online program:

  • Completed online application and $50 application fee
  • Bachelor's degree from an accredited university
  • Professional resume detailing educational and work experience
  • Cumulative undergraduate GPA of 3.0 or higher OR 2.75 + undergraduate GPA with at least five years professional experience
  • Official transcripts from all colleges and universities attended
  • Statement of purpose
    • Prompt: Tell us a little about yourself and why you’re interested in the Strategic Marketing Communication Certificate. You can share anything you’d like: what drew you to the program, what you hope to learn or do in the future, any experiences that shaped your path, or what you might bring to the program and your classmates. Feel free to answer any or all of these, whatever feels most meaningful to you. 250-500 words.

Official transcripts, test scores, and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mail address:

Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470

Courses

These strategic communication online courses will expand your knowledge

For the Strategic Marketing Communication Certificate online program, you must complete three courses.

Duration: 7 Weeks weeks
Credit Hours: 3
This course will teach students to understand and apply integrated marketing communication strategies and tools in a range of professional environments. Students will develop problem-solving and strategic thinking abilities to successfully work within the increasingly integrated areas of the marketing mix (advertising, marketing, promotion, sales, social media, public relations, public affairs, investor relations, etc.). Students will learn to effectively analyze, create, present, and lead integrated communication and marketing programming.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is designed to assist students in understanding the influence of international and multicultural differences on workplace communication and developing proficiency in strategic communication skills suitable for international business, marketing, and public relations communications.
Duration: 7 Weeks weeks
Credit Hours: 3
This course overviews the research process essential for strategic marketing communication. Students will learn to identify research problems, formulate research objectives, select appropriate research methods, collect, and analyze data, interpret results, and visually present findings. The course combines foundational research principles with practical applications, offering opportunities for students to apply research methods to real-life professional problems and cases.
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