Social Media Strategy Certificate online
Upskill in today's dynamic social media landscape with an accelerated curriculum that builds your expertise in the science behind online platform growth and influence.
Program Overview
Elevate your digital strategy expertise with an online social media certificate
Harness the power of social media to drive engagement, grow audiences, and make a measurable impact. The Social Media Strategy Certificate online program will help you develop the skills and experience to design compelling campaigns. Coursework explores copy writing, digital production, media planning, and content management for digital and traditional platforms.
This certificate program is built for storytellers, brand builders, and communication professionals who want to optimize messaging to achieve desired results. You will utilize industry-standard tools such as BrandWatch, Sprout Social, Hootsuite, and Canva. Through a combination of asynchronous lectures, workshops, and projects, you will gain a career-relevant credential on an accelerated timeline.
In this online social media certificate program, you will learn to:
- Become a proficient strategist, writer, content creator, and editor with consideration for structure, optimization, clarity, and purpose using an omnichannel approach
- Develop digital and social media objectives, strategies, and tactics for business, professional, and personal purposes and settings
- Identify and apply standard tools for digital storytelling and content creation
- Become a proficient strategist, writer, content creator, and editor with consideration for structure, optimization, clarity, and purpose using an omnichannel approach
- Develop digital and social media objectives, strategies, and tactics for business, professional, and personal purposes and settings
- Identify and apply standard tools for digital storytelling and content creation
Career opportunities:
- Social Media Manager/Strategist
- Copywriter or Editor
- Content Marketing Manager
- Content Creator
- Social Media Manager/Strategist
- Copywriter or Editor
- Content Marketing Manager
- Content Creator
Also available:
William Paterson University offers three stackable graduate communications certificates that are embedded in the curriculum for the Master of Arts in Integrated Marketing Communication. Learn more about our Corporate Communication Management Graduate Certificate and Strategic Marketing Communication Graduate Certificate and how they can be combined to earn a career-focused MA in IMC.
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Tuition
Get familiar with these tuition and payment details
Online certificate programs from William Paterson University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.
| Program | Per Credit Hour | Per Program |
|---|---|---|
| Social Media Strategy Certificate | $597 | $5,373 |
Tuition breakdown:
Calendar
Use these online program dates to plan your time to completion
William Paterson University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring I | 1/26/26 | 1/4/26 | 1/7/26 | 1/16/26 | 1/21/26 | 3/15/26 | 7 weeks |
| Spring II | 3/23/26 | 3/1/26 | 3/4/26 | 3/13/26 | 3/18/26 | 5/10/26 | 7 weeks |
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Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Follow these steps to get started on your online digital media certificate
At William Paterson University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Social Media Strategy Certificate online program, including what additional materials you need and where you should send them.
The requirements include:
- Online application
- GPA of 2.75 or higher
- Transcripts from all colleges and universities attended
You must meet the following requirements for admission to this Social Media Strategy Certificate online program:
- Completed online application and $50 application fee
- Bachelor's degree from an accredited university
- Professional resume detailing educational and work experience
- Cumulative undergraduate GPA of 3.0 or higher OR 2.75 + undergraduate GPA with at least five years professional experience
- Official transcripts from all colleges and universities attended
- Statement of purpose
- Prompt: Tell us a little about yourself and why you’re interested in the Social Media Strategy Certificate. You can share anything you’d like: what drew you to the program, what you hope to learn or do in the future, any experiences that shaped your path, or what you might bring to the program and your classmates. Feel free to answer any or all of these, whatever feels most meaningful to you. 250-500 words
Official transcripts, test scores, and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mail address:
Office of Graduate Admissions and Enrollment Services
William Paterson University
Morrison Hall 102
300 Pompton Road
Wayne, NJ 07470
Courses
Discover what you'll learn with these online courses for social media strategy
For the Social Media Strategy Certificate online program, you must complete three courses.
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